Tow Main Steps in Analysing Qualitative Data - 538 Words

Following the two main steps in analysing qualitative data, it is important translate qualitative information into meaningful results. Miles and Huberman (1994) argued that mass of data has to be reconfigured to show data reduction for simpler interpretation (Miles Huberman, 1994). Data reduction is the first step in performing qualitative data analysis. The process of data reduction involves simplifying and transforming data for handling and management. Large data could bring enormous amount of information that makes it impracticable to assess. By transforming gathered information into usable forms, voluminous portions of the work will be translated to intelligible manuscript that helps in the generation of plausible sources of information for generalisation. With the application of deductive and inductive analysis, analysts interpret data on the basis of selection and emphasis. This will eventually lead to further data tests until data are substantially shaped up and reconfigured . It has to be noted that qualitative data has something to do with personal observations and recorded data in words and phrases. Efforts at analysing data refer directly to the research questions, the use of generated information, and the specific resources used in the process. After data are reduced, these data are now displayed and may be symbolised by a diagram or word format, or a diagram. Such information contained as data display purposely tries to communicate engaging meaning forShow MoreRelatedWhy Measure And Evaluate Communications Campaigns?1979 Words   |  8 Pageslife circle of the PR event. In this article, in order to prove the importance PR measurement and evaluation, the reason why it should be evaluated will be discussed firstly, and then several useful PR evaluation tools will be mentioned, finally one/ tow simple case studies will be mentioned to illustrate the importance of evaluation by those practical tools. 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There is therefore a need to carry out an analysis of these forces by means of methods we are going to discuss in details later, and this is called the environmental analysisRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesalso complete your request on-line via the Elsevier homepage (www.elsevier.com), by selecting ‘Customer Support’ and then ‘Obtaining Permissions’ British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data A catalogue record for this book is available from the Library of Congress ISBN 0 7506 5938 6 For information on all Elsevier Butterworth-Heinemann publications visit our website at http:/Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth –